How To Ensure Your Mail Gets To You Quickly
At RegisteredAddress.co.uk we process lots of letters weekly. Unusually in this industry, we filter out junk mail. We know our clients don't want it and our staff don't want to post it; it's a waste of time. Some junk mail is quite sneakily disguised, but, our staff can often spot that, too.
So, clients will tend to want the letters we notify them about.
Of the letters which are legitimate, we notice that some are hard to decipher because they are not addressed correctly.
We suspect clients, or their correspondents, are trying to be clever, by being minimalist; if a letter will (probably) be delivered correctly to 'John, XX Streename, London', then why bother with anything else, right?
Well, we and the Royal Mail would disagree. It's important to follow the correct format to minimise delays.
Here's a link from Royal Mail which show how to correctly address a letter: business.help.royalmail.com/app/answers/detail/a_id/81
For example, some clients leave off the words 'International House', which we use to identify clients' letters. The effect of this is that our staff are not sure whether the addressee is a client of ours, or just another tenant in our buildings, whose mail we should not interfere with.
Often, staff know the client name from memory, but not always. We do our best to match the letter with the client.
However, trying to appear more important, by using a minimal address, can backfire. Don't make your postman work harder just so you can appear 'cool'.
It's good advice, in business, generally. A lot of media gets generated nowadays which is too clever by half. The customer has to work out where to go on a website, or what a flyer means. In these days of mass-media super-saturation, they may not bother at all.
The best communication is concise and precise!
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