May 06, 2015
There are pros and cons to renting an office or just renting a desk as and when you need it. In this article we discuss some of them.
First off, the major attraction of hot desking is cost.
Renting a whole office 24/7, 365 costs money. You pay by the square foot, whether that foot is actually in use or not. You have to deal with a landlord or even with an intermediary of the landlord, who is just renting floor space from him. The landlord may in turn be beholden to the freeholder or the true owner of the property.
Then there's the fact that you are not actually in the office all day and all night. Some other types of businesses maximise their income by working their cafe businesses during the day and then renting the space to a restaurant at night. Some pubs become night-clubs at night. Office-based businesses can't really do that. So you are paying for under-occupancy.
Even during the working day, your and your staff may be out visiting clients or going on-site or just working from home while your desk-space gathers dust and other people's rubbish.
Whereas, with a hot desking club, you buy desk space as and when you need it.
You have all the benefits of an office with none of the headaches. You don't have to find a wad of cash every month just to keep a roof over your head. You can have smart-looking office in Liverpool Street for the price of a lock-up in Canning Town. You can still rendezvous with staff. The club can be in an area where transport links are plentiful. This means fewer delays for staff getting to work. It can also mean savings on fares as a central location in London can be equally easy for everyone to get to instead of one farther North, South, East or West.
A second attraction is, whisper it, fun!
By fun I mean the enjoyment of going to work in a city-centre area where there is a greater concentration of busy, creative and successful people. Simply by being around people like this, you can be inspired. It's hard to dream of Shaftsbury Avenue when you are staring out of an office window in Morden. It's simply a different scene and this atmosphere is communicated to you whether you like it or not. People working in a seaside town have a different attitude compared to those in the inner city.
There's also the intoxication of being surrounded by high-quality, successful enterprises. How do you know they're high-end and successful? Because they're located in an upmarket area, just like the hot-desking club you joined!
There really is no down-side to joining a hotdesking club, unless you truly need a stable space which is recognisable as belonging to your company i.e a totem. This would be to impress clients. Obviously, people who actually need space to make or distribute products are not going to need hotdesking, but a firm that's small, mobile and largely internet-based can certainly make good use of it the 21st century.